Category Archives: marketing assets

How to Take the IP Risks out of Franchising

IP risks of franchising

Franchising has many benefits for both parties: franchisee and franchisor. There are also significant risks unless Intellectual Property issues are sorted out professionally from day one. Franchising is a popular way to scale a business without a significant investment in …

Posted in franchising, marketing assets | Tagged , , , | Comments Off on How to Take the IP Risks out of Franchising

If you Assume you Own your Marketing Assets, you Probably don’t

marketing assets intellectual property

Somebody I know in the web design industry recently told me a story something like this: They were contacted by a prospective client who wanted to move away from their current website agency. “So you want us to build you …

Posted in copyright, marketing assets | Tagged , , , | Comments Off on If you Assume you Own your Marketing Assets, you Probably don’t