Category Archives: trademarks

Why is it So Difficult to Trademark Even an Iconic Shape?

trademark a shape

On the face of it, a KitKat and a London black cab might not have much in common. The manufacturers of both products recently discovered that trademarking a shape is a complex and challenging aspect of intellectual property protection. The …

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Specsavers Shows why no Business can be Complacent about Trademarks

trademark protection

No businesses, no matter what size it is, can afford to ignore either the threat or opportunity presented by trademark protection. Don’t believe me? A recent successful trademark application by Specsavers might just open your eyes. It’s usually assumed that …

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A Tale of Trademark Infringement. Or is it?

Katy runs a successful shop and online business selling exclusive gift hampers. The business is called Beautiful Baskets and has earned a good reputation for service, quality and value. One day Katy gets an irate email from a customer complaining …

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