Tag Archives: marketing

How to Take the IP Risks out of Franchising

IP risks of franchising

Franchising has many benefits for both parties: franchisee and franchisor. There are also significant risks unless Intellectual Property issues are sorted out professionally from day one. Franchising is a popular way to scale a business without a significant investment in …

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If you Assume you Own your Marketing Assets, you Probably don’t

marketing assets intellectual property

Somebody I know in the web design industry recently told me a story something like this: They were contacted by a prospective client who wanted to move away from their current website agency. “So you want us to build you …

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A Tale of Trademark Infringement. Or is it?

Katy runs a successful shop and online business selling exclusive gift hampers. The business is called Beautiful Baskets and has earned a good reputation for service, quality and value. One day Katy gets an irate email from a customer complaining …

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